Align brand mission to culinary strategy, identify white space & product market fit, size the opportunity, and develop go-to-market plan, including product positioning, packaging, pricing & naming

• Strategy & pipeline development

• Competitive landscape analysis & customer research

• Pricing strategy (margin & MSRP)

Bring concepts to life through rigorous recipe testing, prototyping, and benchtop gold standard development, with an eye towards feasibility and manufacturability at scale

• Product development: concept refinement, recipe writing and testing, benchtop gold standard

• Nutrition Fact Panel creation & claim development

• Menu planning

• Recipe optimization

Scale the product with the right manufacturing partner, including assisting with packaging, scale-up trials, and support through a successful first production run

• Stage gate process & checklists

• Co-packing & co-manufacturing identification

• Introduce & kick off project with manufacturing partner

• On-site scale-up trial & first production support

Set up a full culinary P&L for new innovation and existing products, to identify optimization opportunities and drive better margins

• P&L/cost structure template setup

• COGS & margin refinement

• Cost savings opportunity identification

Examples include:

• Video & photo content creation for social

• Access to nation-wide sourcing & procurement resources

• End-to-end project management

• Fractional culinary leadership support

• Optimal team organizational structure advising